Painted Tree | McKinney, TX

Client: Oxland Group

DEVELOPMENT OVERVIEW

  • 1,100 Acres with 28 miles of trails, 20-acre lake, 200 acres natural open space

  • 3,400 DUs at build-out including SFD, townhomes, cottages, build-for-rent, multifamily

  • Twelve public and private homebuilders

  • Two build-for-rent builders

AWARDS

Painted Tree earned two prestigious awards during its inaugural 2023 year: recognized as #43 on Real Estate Consulting’s 2023 Top 50 Master-Planned Communities and #36 on John Burns Research and Consulting's Top 50 Master Plan of 2023. Both awards solidified Painted Tree as the second highest ranking master-planned community in the Dallas-Fort Worth market.

SCOPE OF WORK

  • Create and manage comprehensive marketing strategy to accelerate absorption and increase land value

  • Manage all marketing tactics including website, email, paid media, organic social media, PR/communications, print collateral, placemaking, sponsorships, special events, on-site signage, homebuilder relations

  • Direct external partners including advertising agency, media buying agency, PR and Public Affairs agencies, signage design team, community engagement group

  • Work with homebuilder marketing and sales teams to deliver qualified leads via foot traffic, website traffic, phone calls, and email inquiries

  • Develop and manage project life marketing budget