Shaping Your Community’s Story
MPC Marketing. It’s our thing.
Paper Lot Marketing is equal parts real estate savvy and best-in-class marketing talent. Creators of culture and analyzers of data. We will shape your community’s unique story and share it with the right people—from realtors to retailers to residents. We’ll nurture the connection between people and place. And we’ll spark joy in doing so.
And as your development grows and changes, so will we. Taking you from entitlement to experiences, land plats to story plots, property investment to placemaking. Evolving your message. Shifting your strategy. Celebrating the ‘now’ and building excitement for the ‘to come.’ Being intentional while building value—both the monetary and emotional kind.
Need help energizing the masses?
What’s With the Name?
A paper lot is the beginning of something special. A clean slate. A blank canvas. To us, the name is significant. It’s the perfect representation of the opportunity and privilege to cultivate a community’s story.
To build long-term value. And convince first-time homebuyers, families, empty nesters, renters, shoppers, business owners—and everyone in between—that there truly is no place like home.
Especially when it’s in your development.
Why We Don’t Have Staff “On Staff”
Two Words: Efficient & Scalable
There’s no question that there will always be a need for developers to market and sell their master planned communities. But the answer isn’t always a full-time staff to get it done. In this ever-changing industry and inevitably softening market, it’s important to create efficiencies while driving scalability. That’s why Paper Lot Marketing offers strategic marketing support on an as-needed basis.
You hire the help you need, when you need it.
And we’ll be here when you do.