Baseline | Broomfield, CO

DEVELOPMENT OVERVIEW

• 1,100 Acres Walkable/Bikeable Mixed-Use Development

• 9,205 SFD, townhomes, paired homes, condos, build-for-rent, multifamily

• 17.2 Million SF Commercial including retail, industrial, office 

• Four homebuilders; One build-for-rent builder

SCOPE OF WORK

• Create and manage comprehensive marketing strategy to accelerate absorption and increase land value

• Manage all marketing tactics including website, email, paid media, organic social media, PR/communications, print collateral, placemaking, sponsorships, special events, on-site signage, homebuilder relations

• Directed external partners including advertising agency, media buying agency, PR and Public Affairs agencies, signage design team, community engagement group

• Led strategies to develop placemaking opportunities throughout site including public artworks, sidewalk art, murals

• Helped develop commercial vision

• Worked with homebuilder marketing and sales teams to deliver qualified leads via foot traffic, website traffic, phone calls, and email inquiries

• Developed comprehensive Metro District communications plan

• Developed and managed project life marketing budget

• Created online reports detailing real-time home sales and closings

• Launched interactive homefinder tool on website